Teds and Mods

The Teddy boys ( from 'Edwardians' ) of the early fifties appear to have started in south London, where they had links with an older tradition of working-class 'cloth-capped' delinquency, a prewar subculture. They, however, were the first subculture to be subjected to the investigation and effectively the promotion of the mass media. Thus, the clothes worn by a small majority of youths became a mass media phenomenon and social scandal.